I admit, I’m a total typophile. I love typography and find it to be endlessly fascinating. But why should YOU care about typography? While some may ignore it or make the mistake of relegating it to an afterthought, the truth is that typography can either make or break your project. Knowing even a little bit about how much typography can impact your project will give you a greater understanding of just how significant a design tool it is.
To begin, it’s important to remember that typography communicates. When used correctly, it becomes a powerful but subtle tool to do so. An easy way to illustrate this is to think of a poor example of type use. Have you ever seen a menu that used a hard to read font? Or a website that choose a point size which was too small? In either case, the communication fails as it becomes difficult to convey the message, resulting in potentially alienating your audience.
The above examples serve to further illustrate an interesting truth about typography: bad type design will almost always be noticed, but good type design can blend into the project. This is because good type design works to guide and retain the reader’s attention, focusing less on itself and more on putting the message first.
This leads to the primary goal of typography, which is to honor the content. Doing so will bring the reader deeper into the message, transcending past the words and into their meaning. If used correctly, typography will successfully engage the reader, reveal the message, structure the content, and connect the text with the other components. Essentially, when properly implemented, typography becomes an essential piece of your project.

A few of my favorite resources for discovering new fonts:

exljbris Font Foundry This is the home of well-crafted (free) fonts by Jos Buivenga. There are lots of high-end fonts to choose from here. Some complete font families for free and free teasers with a paid option available for the rest. The Fontin and Fontin Sans family provide a wide range of variations, while the Museo family is a particular favorite of mine.
Lost Type Co-op A variety of unique and beautiful typefaces are available here through their Pay-What-You-Want model. Several designers have contributed high quality fonts covering modern, retro, serif, sans serif, slab and more. When making a payment (good karma if you’ll be using the font professionally), 100% goes to the designer. You might notice Homestead in select use throughout the Bottomless Design site. I’ve also got my eye on Franchise for some future projects.
Abduzeedo Friday Fresh Free Fonts As the name implies, it’s Fresh Free Fonts available every Friday. Incredibly wide range of fonts presented each week to help improve your typography work. Many of these fonts work perfectly as display fonts, and there’s some great body fonts mixed in as well. I’ve discovered many useful typefaces from this site and consistently find myself downloading new ones for later use.